Freelance
Digital Content
& Brand Specialist
Freelance
Digital Content
& Brand Specialist
Social-first creative, brand systems, and digital content for modern businesses.
About
I’m Rhianne, a social media and digital content specialist with 9+ years’ experience creating high quality, commercially aware content for SMEs and growing brands.
I’ve worked across everything from day to day social media and campaign rollout to eCommerce, web, email, photography and branded content, giving me a well-rounded understanding of how digital channels work together.
With experience across retail, food, interiors and service-led businesses, I know how to create on-brand content that engages the right audience and performs in the real world.
Having spent years working closely with business owners and small teams, I am comfortable in fast paced environments where priorities shift quickly.
I bring structure, creative consistency and a strong eye for detail, to deliver practical, high quality support across digital content.
What I Do
Social & Shortform
Platform-native campaigns
Paid creative
Organic content systems
Brand & eCommerce
Identity
Shopify
Product storytelling
Digital launches
Content Strategy
Campaign thinking
Pitch materials
Growth-focused creative systems
Technical Storytelling
Making complex products and ideas feel clear, visual, and engaging.
EcoVibe Social Media Strategy
Built a high-volume, trend-responsive organic content system designed to maximise reach, engagement and community interaction.
Execution
Produced reactive social content using trend-led formats
Combined curated media with platform-native storytelling
Maintained consistent publishing across fast-moving content cycles
Impact
Achieved strong organic reach and repeat engagement
Delivered viral-performing posts and high share rates
Increased visibility through community-focused content
Top Organic Facebook Post:
467
2,811
Link Clicks
Post Comments
3,971
54,022
Post Shares
Post Reactions
Earned Technical Storytelling
RISING Content Creation
Wildcraft
Branding & eCommerce
Wildcraft Branding & eCommerce
Results:
30 ➜ 200
Order Capacity Scaled
52+
Weekly Sellout Drops
300+
SKUs Managed
730+
Daily Organic Social Posts for 2+ Years
furn. 2019 Shopify Setup
In 6 weeks…
1
Ready-to-Launch
Custom Shopify Site
1200+
SKUs Added
300+
Assets Created & Uploaded
DrinkWell / Traces Paid Social Media
Designed and optimised paid social creative for alcohol eCommerce campaigns across UK & Ireland markets, balancing performance marketing objectives with ASA compliance requirements.
Execution
Created paid social creative for prospecting and retargeting campaigns, adapting messaging across multiple audiences and retail partners
Produced compliant creative for DrinkWell, Tesco and WeightWatchers campaigns
Designed high-volume asset variations for scaled ad testing
Impact
Supported £10k+ ad spend and 1M+ campaign impressions
Prospecting campaigns achieved 2–4x ROAS at scale
Retargeting campaigns reached up to 20x ROAS
CPA reduced to as low as £4.80 in high-intent audiences
Individual creatives generated 50+ purchases per variant
Let’s Work Together
Whether you need ongoing digital content support, campaign roll out, or help bringing structure to your digital presence, I’d love to hear about your project.
I work with SMEs, growing brands and founder-led businesses looking for commercially aware creative support across digital content.
For freelance enquiries, collaborations or project work, get in touch using the form.
Alternatively, simply send me a message via email or WhatsApp: